Reposition the National Trust away from its current perceived image; make it relevant to the modern visitor.
My campaign was based upon the idea that the only sense you cannot switch off is touch. We can cover our ears to block out sound, close our eyes to lose sight, pinch our nose to stop smelling and dull or not use our sense of taste, yet we will always experience some form of touch. It is an important part of the human psyche and can open us up to emotions and feelings like no other sense can.
I created 3D textured bark coffee cup sleeves to offer a contrast to sleek manufactured city textures, providing people with new sensations and connecting them back to nature and its beauty.